Only twenty five, Cross is the youngest athletic director and head men's basketball coach at any four year college in the country. He has won an average of 23 games a year and brought home championships in each of his first two seasons as a head coach. He has produced three small college all-Americans, one conference player of the year, and one national tournament MVP. Made history in both of his head coaching stints and knocked off seven NCAA Division I programs in the process. Coach Cross's career record is 46-20 (.696%), has a 5-1(.833%) postseason mark, and is 7-4(.636%) against NCAA Division I programs. All the success Coach Cross has experienced on the court doesn't mean as much to him as what transpires off the court. Five former players and his athletic trainer, Demond Walker followed him to Talladega College. Three of his former players, Jeral Davis, Romondo Banks, and Patrick Rodgers played for Coach Cross this season, the other two Randy Pulley and Ricky Smith became his assistant coaches. "To have that many people show loyalty, the thought is I must be doing something right," says Cross. Matt Cross is a winner and understands that players make great coaches. "A winning program begins with a vision and culminates with hard work, dedication, determination, and perseverance," he says. "I probably enjoy recruiting as much as the game itself. I spend the majority of my time recruiting. I believe that in order to beat the top teams on the court you must first beat them in recruiting."
Before coming to Talladega College, Coach Cross immediately lit fire into a struggling program at Texas College in his first full season as the Steers head coach in 2007-2008. The Steers instantly became winners as Cross led his Steers to a school record 21 wins in 2008, a NAIA Division I national best 15- game win improvement from the previous season, and the first winning season in three years. Furthermore, Coach Cross guided Texas College to two historical wins over Grambling State University, which marked the first time the school had ever defeated an NCAA Division I opponent. The victories over Grambling gave Texas College instant national recognition and helped the Steers climb to as high as #17 nationally, the highest national ranking ever obtained by Texas College. In addition, Cross steered his team to a to a 12-4 mark in league play which earned Texas College a share of the Red River Athletic Conference Regular Season Crown for yet another first in the school's history. Texas College advanced to the RRAC conference tournament championship game where they fell short to Langston University. Cross also saw four of his Steers named to the 2008 RRAC All Conference Team, and produced the Steers first ever Conference Player of the Year and first ever All-American in Czyz Bennett.
Cross took over the reins as interim head coach at Texas College in mid-December 2006 at the age of 23, and despite the teams 1-11 start and a depleted roster, Coach Cross was able to lead the Steers into The Red River Athletic Conference Postseason Tournament highlighted by an elusive upset win over the regular season conference champion, and top ten nationally, Houston Baptist University.
Matt Cross is no stranger to helping turn around a basketball program and making history in the process. Prior to Texas College, he spent three seasons as an assistant coach on the NCAA Division II level at the University of Arkansas-Monticello. In three years at UAM, Cross was part of several first time achievements by the Boll Weevils including obtaining a national ranking, defeating three NCAA Division I programs (Savannah State, Wisconsin Green Bay, and Arkansas St.), and making the NCAA tournament where they reached the "SWEET 16."
Cross began his coaching career as the Assistant Varsity Boys Basketball Coach and Head Junior High Boys Basketball Coach at Christian Life Academy in Baton Rouge, LA, where he helped Coach Todd Foster earn the Crusaders to a birth into the 2003 LHSAA Class AA State Playoffs where they advanced to the regional round.
A native of Shreveport, Louisiana, he received his Bachelor of Arts degree in Physical Education with a minor in History from the University of Arkansas at Monticello in 2005.